Everything You Need To Know About AMP And SEO

Everything You Need To Know About AMP And SEO

Accelerated mobile pages


Since its inception, the Accelerated mobile pages (AMP) project has been in controversy. It makes sure of quick page load and more visibility in the search engine result pages by demanding submission to a stripped-down HTML structure.

If we tell you in simple words then it means your website is lacking in terms of making the web pages look attractive to the online visitors. According to an article published in Search Engine Journal, you will find multiple case studies, the execution of the AMP project was confused with perplexing results for many.

What does AMP means?

What AMP Means?

AMP stands for accelerated mobile pages which means web pages that are lightweight and created to provide mobile users with a speedy and engaging browsing experience. AMP is an open-source HTML structure that provides you with an uncomplicated and straightforward method to design web pages. Which are fast, quick, and easy to load, and emphasize the user experience above everything else.

That means creating a basic, develop for mobile accelerated mobile pages duplicate of present HTML5 web page content. Along with the AMP substitute, the clients get the AMP version rather than the canonical page. The goal is to make sure mobile content is involved quickly, like Apple News or Facebook Instant Articles.

Accelerated mobile pages hold up content distribution on the open internet without encountering any platform-oriented app. 

The AMP project has the support of multiple social media platforms. LinkedIn, WordPress, Bing, Pinterest, and Twitter, to name a few. On the other hand, the Google search engine is the primary code provider. And major advocate to such a reach that people call it Google AMP.

AMP emphasizes the user experience through the implementation of limitations on user interface design and ads. This will include the restriction of CSS to 75 KB, limiting JavaScript to 150 KB. And moving the overall ruffle out of the important rendering trail. These kinds of limitations are properly built to fast web pages.

The Technical Aspect

Accelerated mobile pages are identified because they could be hosted on Google servers to make sure fast delivery. It lets the search engine preload cache, as well as pre-render accelerated mobile page content before an individual clicks on the search results. When visitors click the AMP content in Google, the result may be shown in one of these two ways:

Signed Exchange (SXG):

It lets your browser use the web page if it fits in your circle. When we talk about to signed AMP content, it’s delivered, which includes standard AMP HTML. Except for these two ways, the search engine would emphasize connecting to the content. Which is signed but simply for web browsers supporting the same. Which is presently simply Google Chrome, and just for common outcomes, and not top stories carousel. It limits the potential of SXG quite properly.

Google AMP Viewer:

Google AMP Viewer:

This is the place where the content publisher source is shown at the top, yet the URL stays as a Google domain.

Benefits of Accelerated mobile pages:

Benefits of Accelerated mobile pages:

There are multiple rewards for AMP pages which are based on the kind of website you have, that include increased server efficiency, lower data usage, more ad visibility, and a free CDN. Below are some of the top benefits of AMP pages:

More Visibility in the SERPs:

As AMP pages are concerned, they are for all time and go together with a better appearance in the SERPs on mobile devices. At an important point, AMP pages are frequently emphasized with the lightning bolt image in the search results pages of Google.

Some marketers have mentioned that this term augments the click-through rate or CTR of web pages. Because visitors might pick AMP results and understand that it will direct them to a quick-loading web page.

Maybe it leads to a trivial boost in specific industries, but experts in the industry have not witnessed any statistics regarding this information to support that allegation for the major market.

Swipe to Visit Option:

Are you aware that there is a special swipe-to-visit option for AMP pages when a person used it on smartphones or mobile devices? When an individual chooses a picture then they can see a preview of the website header which they can swipe up to land on the source web page.

Accelerated mobile pages and Organized Data:

Accelerated mobile pages together with perfect prearranged data improves the possibility to come into view along with a host carousel, like shows for recipes, courses, restaurants, and movies. It might also be displayed with high features like headline copy which is bigger than thumbnail images. Then, AMP is not essential for these improved features.

Bonus Tips to Boost AMP Pages

Bonus Tips to Boost AMP Pages

It is not important that AMP adopters will see an enhanced result. Here is how you can develop AMP pages or hire an expert at Social Market Way:

Make Certain of Discoverability:

You can include more information regarding one AMP page on another non-AMP page and vice versa. To do this, rel=“amphtml,” i.e., on the AMP, and rel=“canonical,” which is, on the non-AMP versions like <link> tags in the <head>.

Creating Fully Functional:

Interactive and customization components such as social media sharing icons, navigation menu, login, regarding forms, and ads, should work similarly, just like the canonical edition.

Uniform User Interface:

Although there is a need for small variations or changes because of AMP restrictions, keep in mind that the design scheme and user interface of AMP must be the same when you see the canonical and AMP versions of the same web page.

The logo which is used should stick to the AMP principles, or it would be awkwardly displayed or not in any way on the top stories carousel.

Check for SEO Component Uniformity:

Many things such as HLS, hreflang, perfect structured data, and alt image text must be present no doubt. But mainly on accelerated mobile pages and canonical pages because any conflict could affect online visibility.


Accelerated Mobile Pages (AMP) project is an open-source HTML structure that allows mobile users to browse web pages quickly and efficiently. AMP pages are lightweight and offer a better user experience by implementing limitations on user interface design and ads.

AMP pages can also enhance server efficiency, lower data usage, and improve ad visibility. Although, the execution of AMP has been controversial, with confusing results for many. To make sure the success of AMP pages, it is beneficial to make sure they are discoverable, fully functional, have a uniform user interface, and contain consistent SEO components.

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