CPC is the abbreviation for “Cost Per Click”. Its the amount you earn every time someone clicks on your ads. CPC may vary with the different calibre of ads. Advertisers pay google for every click. Google AdSense is the process in which google allows certain websites to place ads for their audience.
If you allow certain ads to be posted on your websites or blogs through AdSense, you also get paid alongside Google. Now your aim is to reach the optimum level of CPC pricing so that you get paid highly whenever a user clicks on an ad. This could be done by contacting google. You have to ask them to place the most high grossing ads on your site. The sad part is that you can’t decide which ads get to be placed on your site. Google has complete control over that. Now how can you increase AdSense CPC on your websites or blogs.
Get More Traffic
The most important one of all is to get the most amount of qualitative traffic towards your site or blog. If a user is not interested in your content in the first place, why would they click on the ads placed on them. So in order to ensure a good CPC level, attract more and more people towards your content. Now another major issue faced by people is that they think that google will allot them the right ads that go with their website or blog. Thats not the case. You have to make sure yourselves that you are getting the right type of ads on your page. Google however takes into account the CTR (Click Through Rate) when allocating ads. The higher the CTR, the better the ads you get.
Keep The Ad Blocks Limited
The thought process of many site owners is to get the most Ad blocks they could get. However, this might end up in causing you harm. If you have many ads placed on your pages and your content doesn’t support the ads, traffic prevention would occur. Now you can get as many ad blocks as you want but always be clever with it. If your content can’t keep up with the level of ads on your page, you will end up with a bad history as well. Another dangerous fact is that your page will start showing irrelevant ads.
Domain Is Important
While google is placing ads on sites, it goes through the entire domain of your site. If your site is about multiple topics, don’t expect to get apposite ads. This is where Keywords play a vital role. The keywords of your site should be relevant enough to get you the best ads. Google will never place the highest CPC ads to your site unless you are focusing on keywords and the entire site as well. AdSense is not a complicated field but when you look closely into it, its very transparent.
Yes you heard that right, you can use AdSense channels to measure differences in CPC and CTR levels. This will help you get more efficient when dealing in AdSense. You can calculate the traffic of CPC and CTR which will allow you to take your next step accordingly. Fortunately, you can create these channels for separate ad blocks. This will highlight any underperforming or nonprofitable ad blocks. This will save a lot of your time and money. Google also takes in account the ads that perform the best CPC and CTR levels. They also get rewarded with the highest paying ads.