CPC is the abbreviation for “Cost Per Click”. Its the amount you earn every time someone clicks on your ads. CPC may vary with the different calibre of ads. Advertisers pay google for every click. Google AdSense is the process in which google allows certain websites to place ads for their audience.
If you allow certain ads to be posted on your websites or blogs through AdSense, you also get paid alongside Google. Now your aim is to reach the optimum level of CPC pricing so that you get paid highly whenever a user clicks on an ad. This could be done by contacting google. You have to ask them to place the most high grossing ads on your site. The sad part is that you can’t decide which ads get to be placed on your site. Google has complete control over that. Now how can you increase AdSense CPC on your websites or blogs.
Get More Traffic
The most important one of all is to get the most amount of qualitative traffic towards your site or blog. If a user is not interested in your content in the first place, why would they click on the ads placed on them. So in order to ensure a good CPC level, attract more and more people towards your content. Now another major issue faced by people is that they think that google will allot them the right ads that go with their website or blog. Thats not the case. You have to make sure yourselves that you are getting the right type of ads on your page. Google however takes into account the CTR (Click Through Rate) when allocating ads. The higher the CTR, the better the ads you get.