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American Family Insurance History And Marketing

American Family Insurance, mostly gone by the name of AmFam, is an American mutual company. AmFam makes casualty, property and auto insurance their priority. Whereas life, health, homeowners and commercial insurance is also something offered in abundance by them. The company also offers great deals on retirement plans as well. 

American Family Insurance Company

American Family Insurance was founded on October 3, 1927. Insurance salesman Herman Wittwer founded it when he established Farmers Mutual Company in Madison, Wisconsin. During the time of its launch, the company only offered auto insurance. And as the name suggests, their target audience/market was farmers. Herman Wittwer had a theory in his mind. He believed that farmers are less risky drivers than city drivers mainly because they drove occasionally.